All the online business owners now understand the importance of having good content on their website. This is because it is the only way to make visitors stay on your site. But, admits this, people generally fail to identify the significance of web hosting on their website.
Web hosting is known as the spinal cord of your online business or website. If the website works without any badges then only visitors will land on it and will stay on it. If a website has the power to generate a lead, then cheap web hosting has the power to call people on that lead.
Many of you might think that I work in the digital marketing department then why shall I care about web hosting that is not my part. But, let me tell you, many of the times you don’t get the desired results of your digital marketing tasks, are due to the poor web hosting service.
So, what should you do to overcome these issues?
Well, there are a few points that every person involved in digital marketing should know about web hosting. These are the basics of web hosting that you need to understand.
First of all, why web hosting?
Do you know, without web hosting, it is not possible to create an online presence? Yes, once you get a website developed, then you need to host it on a server that publishes websites over the internet. These servers are owned by web hosting providers and they lend space for your website on it. The websites stores on a server that uses the hosting resources like RAM, bandwidth, and other storage space to get displayed on the world wide web. Fortunately, there are many web hosting providers available in the market. But, unfortunately, very few of them are trustworthy.
Selecting the web hosting provider or the best reseller hosting provider can get tricky sometimes, especially if you are not from that niche. Thus, in this article, we are providing you some inputs about it.
Web hosting parameters essential for digital marketing are :
Uptime is a percentage of time that a website works on the internet. Usually, people are fascinated by the 100% uptime solution. But, if we see it ideally, it is not possible, as the number of websites on the internet is increasing day by day. Thus, MilesWeb provides what it promises that is 99.95% uptime. Which is pretty much good compared to other providers. You can go for any option that offers anything above 99.9% uptime.
Fast loading –
You must have seen that some websites take a longer time to get load. This is because most of them are stored on traditional drives. But, for faster-loading speed, make sure you select an SSD storage space that accelerates a website at 200 times faster. The fester the loading speed of a website, the better is the user experience.
SSL Certificate –
SSL certificate keeps the website data secured. A website is ‘https’ just before its URL is known to be embedded with an SSL certificate. It encrypts the data on a site before any transmission could take place. This protects the tension of data leakage. SSL certificate and fast loading speed are also considered as the ranking factor in search engine results. That means, sites without SSL and slow-performing will never be ranked higher by Google, Yahoo, Bing, etc.
A team to secure data from any malicious activity is as important as having 24/7 support. As your website works all day and night, it might need help at any point in time, so make sure you have strong support from your hosting provider. The provider should take responsibility for fixing up the things if anything goes wrong. This helps you to know if the hosting can be trusted or not.
How web hosting goes wrong?
When your site is stored on a server with so many other sites, then the server may fail to bear the load resulting in the downtime of your website. Also, in such cases, a website lacks the resources and gets stuck at work.
A good web hosting provider will optimize your website so, that no matter what the traffic volume it gets, the site will work smoothly. A slow website results in slow website performance, low traffic, and poor features, thus, it will result in a high bounce rate. These are the reasons one needs to select a reliable and trustworthy provider like MilesWeb.
Wrapping Up :
Web hosting and digital marketing go hand-in-hand, in order to achieve better hosting results. With 99.95% uptime, 24/7 support, and 30 days money-back guarantee, you can count on MilesWeb for all web hosting needs. It is a perfect station for cheap hosting prices and full-fledged features that helps you to overcome all online business issues. The team is standing at the front foot to help their clients and customers.